The “Sportquality” brand of the consulting firm Progroup International aims to bring international championships to Turkish sports. The international consultancy firm Progroup, which is among the supporters of the national young female taekwondo athletes, and the supporting institutions have added value to the introduction of the European Taekwondo Championship in Turkey. In the “International Albanian Open G1 Taekwondo Youth Category” held in Tirana, the capital of Albania, between 3-21 and 25 October and in which 32 teams from 1 country participated, Turkey became the European Champion in the Young Taekwondo category.
Sports, cultural and artistic activities play a big role in brand image.
Providing information on the “Sportquality” brand, President of Progroup International Consulting Dr. Salim Cam said:
“It is possible for a country to become a brand not only with its products, but also with its culture, art and sporting activities. As a Progroup, we started from here and created the “Sportquality” brand. We will continue to create value by making Turkish sports competitive internationally by securing sponsorship and support from the private sector regarding sports quality. We are planning discussions with the Ministry of Commerce and the Ministry of Youth and Sports on the inclusion of Sportquality as an integrated or separate sector with the Turquality studies. noted.
It aims to include women’s sports teams within the framework of “Sports Quality”
Explaining that they will continue the leadership and leadership of Progroup in Turquality with the Sportquality brand, Dr Salim Çam continued his speech as follows:
“As a Progroup, we are still in a position to be the founder of our sector and to share it with our stakeholders. Currently, brands within the scope of Turquality and for export are among our main stakeholders. We have always aimed to be a pioneer and a founder for our Turkey. We have supported our young national female athletes in taekwondo. First of all, we must set the example so that it can be generalized. First, we support our young female Taekwondo athletes to prepare for the Olympics. In fact, our goal is to support our women’s sports teams such as swimming, volleyball, boxing and basketball as part of Sportquality. he said.
Value creation must be a priority when building the business
Emphasizing the importance of creating value in a business, Dr Salim Cam said:
“If you define the goal of your business as creating value for Turkey, you will create value and aesthetics in your business while creating value for all your stakeholders. We have undertaken the founding of Sportquality for this purpose. A country, a company or an individual can be good at their product. However, if there is a branding in your sports, your culture and your art next to them, the durability and visibility will be higher and more effective. Therefore, Sportquality’s greatest contribution to businesses and to our country will be sustainability and visibility by increasing the country’s image globally. The biggest advantage is that it contributes to increasing the image of our country. The firms we advise on the management and support of Turquality naturally become members of Sportquality. On behalf of all of our stakeholders who contribute to our achievements, we enrich the lives of our Turkey and our stakeholders. What is more important than who does the job successful is the success of our Turkey. ” he said.